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In forming my own Broadway consulting service, N E X U S ticketing solutions, my purpose is to help shows sell more tickets - to the right person at the right price at the right time.
What does that mean?
Different people buy theater tickets at different times from different places and at different prices. Group sales buyers may purchase 6-8 weeks or more in advance (at a steep discount). On the other hand Broadway shows often do 25%-40% of their sales during the week of performance. Increasingly customers research tickets on mobile, but buy on a desktop (or at the box office). Making sure the right offer is in front of the right customer at the right time is critical to the success of a show.
Managing your inventory and balancing your ticket sales between full price, premium, group sales, public discounts & discreet discounts in order to maximize your Average Ticket Price and increase your weekly gross is what I do.
Because applause is not enough.